The role is responsible for strategic marketing at HERMOS and manages all sales channels. It thus bundles the energy and activities of sales, marketing, product management and other departments involved. It supports the development and expansion of new (digital) business areas and, if necessary, the establishment or integration of new HERMOS companies.
The position reports directly to the Board of Directors and makes a decisive contribution to the company’s success.
Development and implementation of marketing and sales strategies for HERMOS
- Product marketing in coordination with product managers and sales, e.g. for software products, RFID components, …
- Development of the HERMOS corporate brand as a holistic provider of automation solutions
- Employer branding in collaboration with HR
- In the course of this: Carrying out market analyses, SWOT analyses, …
- Management (coordination) of the sales channels
- Coordinating the activities of sales employees from the individual departments
Corporate communications
- Public relations and internal communication
- Function as press spokesperson
- Participation in events, lectures, panel discussions, if applicable
Disciplinary management of the marketing team